Our Take on Social Media (Part 1)
It seems that everywhere we turn there’s an article or blog post titled: (Fill in number here) Steps to Mastering Social Media Some are written with dogmatic certainty while others leave us with more...
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Our Take on Social Media (Part 2): Businesses That Do It Well
In our former blog post we shared our views about social media and our own company’s experience with the media. Now, we’ll share some companies that inspire us with their understanding of how SM can be...
View ArticleWe’ve Evolved!
If you’ve heard of Hile before, you’ll notice that along with the launch of our new website, we’ve changed our name. It’s not a big change — we’ve gone from Hile Design to Hile Creative. Why did we...
View ArticleCan We Really Trust Online Reviews?
Today, everybody has a voice. Whether rating books and consumer products on Amazon.com, reviewing businesses on sites like Yelp and Angie’s List, or commenting on industry-related blogs, digital...
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Company Mascot Designs: Give Your Brand a Face (or a Tail)
Over the years, I’ve created a number of company mascot designs. Of course not all companies need a corporate character, but many of today’s best-known brands use them to connect with customers in an...
View ArticleA Case for Accessibility, Not Brevity
Why a website should be more than a skeleton Marketers and designers love new trends. In the industry, we’re supposed to keep a vigilant eye on what’s next, and we generally do. Two trends that have...
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The Real Cost of Five-Dollar Words
How inflated language deflates your sales I’m a professional writer and I don’t know what the word “innovation” means. Let me explain. I was watching TV last night, and three commercials (in a row!)...
View ArticleOnline Businesses, Stop Strong-Arming Me!
We’ve all been there — assaulted by the obnoxious salesperson who targets you the second you walk into their store, usually before you even know what the store offers. “Um, I’m just looking,” you say....
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Case Study: Book Cover Illustration by Dave Hile
Case Study: Book Cover Illustration With almost all illustration being created digitally today, does anybody still paint old school? (You can’t see me, but I’m raising my hand!) To be more specific,...
View ArticleThe Evolution of An Agency
My Parting Thoughts (After 31 Years) In the Beginning Work life has changed a great deal since my father’s generation. My father worked as the foreman at a paper mill his entire career. I am my...
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